Site signs can do a lot more than just provide your builder details as per Victorian regulations. When customers in a recent study on new businesses were asked how they learnt about a company, it was revealed that 50 per cent had noticed an on-premises sign.

Your signage serves as a direct link between your business and your customers.

There are many signage options open to you. You may wish to increase your brand recognition by using banners, vehicle decals or promotional signs around current or previous jobs as well as traditional site signage.

Effective signage will not only attract new customers, it can also increase profitability by offering your business unlimited exposure, 24 hours a day, seven days a week. It is more affordable than alternative advertising options that have a similar reach like television, radio and print.
Studies have revealed that on-site signage improvements can lead to an average increase in profitability of 7.7 to 15.6 per cent depending on size and type of signage.

In order to maximise effectiveness, your signage should be bright, distinctive, clear and bold. Effective site signage should grab the attention of all passers by, as they are all potential customers. Whether you’re a big builder or a small business, choices you make regarding your signage will affect the way you are perceived. A clean, professional sign will help to give future customers a positive impression of your business.

What can you do to make signage work for you?
– Provide all of your contact details;
– Include your logo and/or slogan;
– Choose a bright, contrasting colour scheme; and/or
– Use a large, bold font.

What should you avoid?
– Too much unnecessary information;
– Unclear/ undersized fonts;
– Boring colour schemes; and/or
– Poor quality graphics.

Don’t let your company’s signage get lost in its surroundings. 

Master Builders can help you. Our signage range has expanded to allow you to personalise a wide range of signage products in new and exciting ways. Click here to find out more or call us on (03) 9411 4555 or email [email protected] to discuss your signage needs.

To help you promote your business even more, until 9 May we’ll be offering 10 per cent off all signage.